Executive Vice President, Global Sales and Marketing
BCD Travel combines service leadership with flexible technology, intelligent data analysis and strategic solutions to provide global business travel management.
Helping companies manage their travel related spend while keeping their travelers engaged, productive and safe throughout the trip is what BCD Travel does best. I’m Jorge Cruz, a senior executive with over 32 years of experience in the travel industry and proven success in establishing strong client relationships, driving sales growth and operational efficiencies, and providing overall leadership of travel and expense procurement programs globally. As one of the company’s SVP’s, I’ve been doing just that for just under two decades. Along the way, I’ve served as a change agent helping to transform the business from a historically dependent B2B business model into an extremely robust B2B Model with a B2C mindset. By leveraging the latest advances in technology, BCD has positioned itself as a leader in driving innovation within the industry. Moving forward we will continue to innovate and serve as “change management” experts while consistently emphasizing client and employee satisfaction as key drivers for growth. Committed employees make for committed clients. As a leader I lead by example, and by providing firm yet thoughtful leadership that motivates our staff to continually grow in its capabilities and enthusiastically take ownership of the clients’ and company’s success. As Ray Kroc once said’ “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. I’m on LinkedIn to strengthen business relations and make new connections. Please feel free to connect with me!
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