Carla Raynor Email Address

Vice President of Strategic Marketing

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Dynamic, results-oriented marketing executive with over 17 years of professional experience. Strengths include marketing and direct sales strategy, corporate partnership development, corporate sales, strategic planning and creating integrated marketing partnerships. Currently manages two global marketing teams (Homewood Suites by Hilton & Home2 Suites by Hilton) and has market-share responsibility for the extended stay division of Hilton Worldwide. Coaches a team of twelve including all marketing disciplines: development marketing, public relations, digital, advertising & media and community relations. Strong background in strategic partnerships which includes leading the USOC partnership for Hilton Worldwide during the 2008 Beijing Summer Olympic Games, managing The Macy’s Thanksgiving Day Parade sponsorship and major integrations with Harpo Productions including two specials with The Oprah Winfrey Show. Currently on the board of Books for Kids, a non-profit that focuses on childhood literacy based in NYC. Has helped fund-raise over $200k for Books for Kids since joining the board last fall as well as built two libraries in inner-city Head Start schools. Has a strong passion for the mission of St. Jude, personally participated in the Thanks & Giving campaign. Skilled in budget management and currently manages a budget of $20M.Specialties: Sale & Marketing LeadershipStrategic PlanningCorporate PartnershipsPublic Relations ManagementContract Negotations and Strategic AlliancesTalent Management & Team BuildingAdvertising and Creative Services