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Carla Raynor Email Address


Job Title

Vice President of Strategic Marketing


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Dynamic, results-oriented marketing executive with over 17 years of professional experience. Strengths include marketing and direct sales strategy, corporate partnership development, corporate sales, strategic planning and creating integrated marketing partnerships. Currently manages two global marketing teams (Homewood Suites by Hilton & Home2 Suites by Hilton) and has market-share responsibility for the extended stay division of Hilton Worldwide. Coaches a team of twelve including all marketing disciplines: development marketing, public relations, digital, advertising & media and community relations. Strong background in strategic partnerships which includes leading the USOC partnership for Hilton Worldwide during the 2008 Beijing Summer Olympic Games, managing The Macy’s Thanksgiving Day Parade sponsorship and major integrations with Harpo Productions including two specials with The Oprah Winfrey Show. Currently on the board of Books for Kids, a non-profit that focuses on childhood literacy based in NYC. Has helped fund-raise over $200k for Books for Kids since joining the board last fall as well as built two libraries in inner-city Head Start schools. Has a strong passion for the mission of St. Jude, personally participated in the Thanks & Giving campaign. Skilled in budget management and currently manages a budget of $20M.Specialties: Sale & Marketing LeadershipStrategic PlanningCorporate PartnershipsPublic Relations ManagementContract Negotations and Strategic AlliancesTalent Management & Team BuildingAdvertising and Creative Services

Last University
Graduated from University of Tennessee at Chattanooga
Is based in Germantown.

Other people working at BBOT:

Diane BallGlobal Chief Information Security Officer
John Giblin**********@bcbst.com
Andrea WillisSenior Vice President, Chief Medical Officer
Trey WhiteVice President, Finance and Accounting
Susan ParrottManager, Human Resources Technology
Curtis BroadwayInformation Technology Operations Manager
Michele HumphreySenior Research Associate
Keith KingManager, BlueCross Healthy Places and Community Relations and Foundation
Kenisha MillerClaims Auditor
Ronald HarrisDirector of Corporate Workforce Diversity
Chelsea JohnsonLeadership Chattanooga Class of 2021
LeApplications Developer and Analyst
Sherri ZinkSenior Vice President, Chief Data and Engagement Officer
Jennifer ButlerVice President, Enterprise Applications
Karen WardChief Human Resources Officer
Jeff KayDirector of Valuation and Data Analytics
Wanice VaughnSenior Vice President, Chief Human Resources Officer
Kristin AllenTalent Management Program Manager
Gary SteeleVice President Human Resources
Chuck CampbellPrincipal Consulting Security Engineer
Beverly WilsonPrincipal Consultant Security Engineer

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