Sales Director Central Europe
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An experienced insight professional helping businesses grow profitably through building and managing B2C and B2B insight functions & capabilities: segmentation, data analysis, NPD, tracking, traditional & social media communication effectiveness measurement, brand development and evaluation. Serial builder of insight functions, responsible for delivering actionable insights and driven strategies for Barclaycard, Genworth and Raiffeisen bank across 20+ markets in 3 continents. Specialties: Building and growing insight functions, though leadership, bringing research and data analytics together, evaluation of brand health and brand impact of digital marketing, fresh thinking, innovative approach (ENTP= Inventor type in the Myers-Briggs personality classification). Strong research skills, moderation, facilitation, analysis, segmentation. multi country project management, senior management liaison, sales and marketing experience, banking and insurance, broad agency FMCG experience.