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Amr Elrawi Email Address


Job Title

Director, Sports Marketing and Business Development


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An award-winning commercially focused and data-driven marketer. Lead and driven organisations and marketing teams through their digital transformation journeys, to drive growth and deliver commercial value. I have over 20 years of solid global experience in Leadership, Acquisition & Growth, CRM, Digital Transformation, Marketing Technology, Social Media, SEO, Paid Media, Data and Analytics, expand across four different industries; Telco, Tech, Financial Services and Sports. Acquired significant knowledge in leading, executing and optimising digital strategy, with SMART objectives, roadmaps, and capability, based on customer insights and the latest digital trends. Strong experience in institutionalising the foundation for new business units’ processes, guidelines, frameworks, and KPIs. Great record of managing cross-functional digital programmes and teams in matrix organisations, to drive the best commercial value. Specialities: Marketing Strategy, Digital Transformation, Brand, Digital Strategy, Digital Marketing, Acquisition, Demand Generation, Marketing Automation, Digital Analytics, User Experience, Paid Media, CRM, SEO, PPC, SEM, Social Media, Online Analytics & Insights, Internal Communications, and Project Management Languages: English and Arabic

Last University
Attended University of Warwick - Warwick Business School
Lives in London, England, United Kingdom.

Other people working at Barclaycard:

Anita Liu HarveyDirector, Global Payments Strategy
Maciej PartykaSales Director Central Europe
Mark PinsonHead of Fraud Detection
Stuart RichardsonProgramme Director Barclays Cubed
David MooreDirector Core Gateway Product Management
Pete ArdleyVice President Product Owner
David JeffreyDirector of Product
Yasemin Swanson**********@barclaycard.co.uk
Pat LeasonSenior Operations Rigour Manager
Jamie Hills**********@barclaycard.co.uk
Darren GriggsHead of Business Services Deployment Chief Information Officer
Roy AstonBarclaycard Group Chief Information Officer
Alex NaylorDirector, Marketing Communications Planning and Development, Digital Engagement
Ian BromwichUK Chief Information Officer

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