Amr Elrawi Email Address
@barclaycard.co.uk
Director, Marketing Strategy
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Award-winning entrepreneur, marketer, speaker and digital expert, with over 17 years of solid global experience in Marketing, Digital and Business Transformation. Acquired significant knowledge in leading, defining, developing, executing and optimising digital strategy, with SMART objectives, roadmap and capability, which based on customer insights and latest online trends. Strong experience in institutionalising the foundation for new business units’ process, guidelines, frameworks and KPIs. Great record of managing cross functional online programmes and teams in matrix organisations, to drive best commercial value. On a more personal level, Amr has an international, multicultural profile that coupled with the broader business acumen from my MBA form the ideal profile to work with high-calibre teams and global customers. Top achiever and thrive in high-performing, meritocratic and diverse organizations. Specialties: Marketing Strategy, Communications, Brand, Digital strategy, Digital Marketing, Usability, Demand Generation, Marketing Automation, Digital Analytics, User Experience, Paid Media, CRM, SEO, PPC, SEM, Social Media, Online Analytics & Insights, Internal Communications, and Project Management
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