Cisco Maldonado Email Address
@bandai.com
Senior Director of Brand Strategy
A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes Power Rangers , Ben 10_C/ and Pac-Man and The Ghostly Adventures_C/, among other boys, girls, preschool and hobby product lines.
Marketing executive with expertise developing marketing plans and brand strategies in the video game, film/television, media and consumer products category. Led cross-functional teams, collaborations, and directed product launches ranging from $200K to over $30M in budget with team sizes from 3 to 25 people. Worked on the most successful properties of all time- DC Comics, Harry Potter, Dragon Ball, Naruto, Gundam, Stranger Things- driving revenue and brand affinity. Keen and insightful understanding of the "fandom universe" and the marketing, media and retail trends that support it. A recognized presenter and brand spokesman. CORE STRENGTHS: Entertainment Marketing| Consumer Products and Toys | Licensing and Apparel | Video Game Marketing | Agency Management | P&L Management | Creative Development | Product Packaging | Strategic Business Planning | Contract Negotiation | Retail Development | Product Development | Agency Management | Brand Builder | Storyteller
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