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Samantha Haugh Email Address


Job Title

Senior Vice President, Digital Marketing

Banc Of California

Banc of California offers a range of fair and simple personal and business services that save you time and provide the personalized service you need.


Senior VP, Marketing | Chief Marketing Officer Profile Forward-thinking and dynamic Executive Creative Leader and Strategist driving continuous and high-level results across industry leading blue-chip organizations. Innovative and commercially savvy Marketing Aficionado with 15+ of professional in-field experience and expertise in marketing directorship, program management, and business development. Demonstrated ability to develop and lead diverse teams to deliver top results across national and international projects for industry leading brands within financial and business services industries. Dynamic and quick-thinking professional with aptitude for conceptualizing and producing stellar strategies for ever-evolving markets based on consumer/ market research and analytics. Technologically proficient and well-versed in optimization and numerous marketing tools and platforms. Proven success in providing leadership and expertise in all aspects of marketing, content strategy, communications, and international business sectors. Areas of Expertise •Consumer & Business Brand Strategies •Marketing Management •Brand Development •Business Product Marketing •Consumer Experience •Data Analysis & Interpretation •Campaign Development •Partnerships & Sponsorships •Team Leadership & Development Accomplishments ●Self-motivated leader with proven history coordinating and executing planned marketing and promotional campaigns and programs that are both optimized and measured. ●Demonstrated proficiency representing consumer/ user, leveraging tactical communications and data-driven insights to ensure customer needs and requirements are met; designed and launched innovative campaigns and go-to-market approaches that drive traffic to company and successfully build brand externally. ●Proven ability to motivate and inspire multifunctional teams with professionalism and outstanding leadership skills.

Last University
Went to University of California, Irvine
Based in Huntington Beach.

Other people working at Banc Of California:

Jeff PaceDesigner
Ara AsatourianVice President, Director
Jason MarcosAssistant Vice President, Senior Marketing Director Creative Services
Jeff VanboerumVice President, Information Technology Applications Management
Brandon TarnowBranding and Strategy and Design and Technology
Ryan Wellsr*****@bancofcal.com
Kenneth PlummerKen Plummer, Chief Information Officer
Jay SandersBoard Member
Ryan DonohueSenior Director
Randi Greenbergr*****@bancofcal.com
Allen HuangSenior Director Private Banking
Amir BehmaramVice President Product
Jim HazbounChief Human Resources Officer Executive Vice President Human Resources and Marketing
Krysta RobertoSenior Vice President, Head of Human Resources

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