April Brackett Email Address

Vice President, Industry Marketing

Allied World originally consisted of four employees located in a small office.

GROWTH STRATEGY MARKETING LEADER Enthusiastic leader with international marketing and research experience in B2B and Consumer markets, Financial Services including P&C Insurance and Reinsurance, Group / Employee Benefits, and Health industries. Strong passion for strategy, research, brand, marketing and enjoys leading and developing teams. Expertise in marketing, research, consumer insight development, translating research and strategy to actionable recommendations, brand management principles, and messaging development. Leads all aspects of marketing and has a proven track record of success in: - Brand Management - Business Strategy & Planning - Campaign Management - Competitive Analysis - Customer Loyalty Programs - Developing & Managing Budgets - Digital Marketing - Leading Research and Creative Teams - Market Research - Market Segmentation - Marketing Strategy - Online Advertising - Product Marketing - Project Management - Public Relations, Media, Advertising - Research Management - Social Media Management - Sponsorship, Events & Conference Management - Strategic Partnerships - Website Management