Vice President, Marketing and Communications, APAC
Allied World originally consisted of four employees located in a small office.
An international Marketing Director with 15 years’ experience in Asia, Australia and the UK. Track record of leading brand and marketing plans targeted to customer and business audiences across the full marketing mix - TV, sponsorship, digital, social, CRM and DM. Able to influence and lead at an executive level to build and deliver a brand and marketing vision and team aligned to commercial objectives. Demonstrable experience working across cultures, geographies and leading change with virtual teams. Proven leader of cross-functional teams and agencies, responsible for sizeable media and creative budget ROI and measurement. Thrives in fast paced, retail, customer-focussed environments where brand strategy and vision is delivered through robust plans and tactics using data and analytics, customer insight, creativity and quick test-and-learn. Able to lead both digital and offline marketing activities, with particular strengths in brand strategy and activation, including media planning and performance. Passionate about delivering strategic and innovative brand and marketing solutions that contribute to business growth and customer loyalty while also leading and inspiring teams, cross-functional colleagues and partner agencies to be their best. Graduate of the exclusive UK Marketing Society’s Marketing Leaders Programme in 2012 and Founding and Committee Member of The Marketing Society Asia Based in Singapore since 2012