Senior Consumer Promotion Manager
Founded in 2012, automotiveMastermind provides predictive analytics and marketing automation software for the automotive industry. The Company's cloud-based technology helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Mercedes-Benz, BMW, MINI, Audi, Cadillac, Honda, Lexus, and Acura, and has plans to double that in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has grown its employee count by 200% in the last year.
Results-driven Marketing executive with expansive experience in Integrated Marketing including Promotion, Shopper Marketing, Digital Marketing, Relationship Marketing. Advertising, Public Relations, Event Marketing, Mobile, Social Media, E-Commerce, and Demand Generation. Career includes over 20 years of high visibility positions at Church & Dwight, Campbell Soup Company, Bristol-Myers, Unilever, AT&T Wireless, and leadership roles on the agency side at Arc Worldwide and MS3 Marketing. - Most recently I have focused on small businesses and early-stage start-up’s helping them launch. Possess superior skills in branding, strategy development, creative thinking, holistic planning and problem-solving.
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