David Effren Email Address

Director, Partner Engagement

Founded in 2012, automotiveMastermind provides predictive analytics and marketing automation software for the automotive industry. The Company's cloud-based technology helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Mercedes-Benz, BMW, MINI, Audi, Cadillac, Honda, Lexus, and Acura, and has plans to double that in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has grown its employee count by 200% in the last year.

Accomplished sales, finance and training manager with 13 years of Business-to-Consumer (B2C) and Business-to-Business (B2B) experience within the automotive industry. In addition, 3+ years of Management Consulting experience (PwC, Accenture) to Fortune 500 clients. Thorough knowledge of the variable operations of the automotive dealerships, with heavy focus on financial services and influencing customer-purchasing methodologies. Experience includes sales management, call center management and heavy training and business development. Use of consultative sales techniques to influence customer purchasing decisions. Excellent interpersonal skills; adept at cultivating effective relationships with clients, as well as training and developing staff in support of the achievement of sales and operational objectives. Areas of strength include: Corporate Training, Cold Calling, Business Analysis/Reporting, Sales Presentation Skills. Process Design/Development, Cross Functional Team Leadership, Automotive Sales Management, Dedicated & Driven Leader, Business Development Centers, Team-1st Player & Resourceful Individual Contributor