Paul Sinclair Email Address
@atlanticrecords.com
Head of Digital Strategy, Marketing, ECommerce and Product Development
Over 60 years of recorded music history from Aretha Franklin & Led Zeppelin to Bruno Mars & Ed Sheeran.
Created the first fully realized, in-house interactive agency within a major record label. The team of 25+ is staffed with digital/social marketers, interactive designers and web developers, product development specialists, an audio engineer, content and editorial managers, and eCommerce marketers and merchandisers. Competing against digital agencies and tech startups, our team has been nominated for or won numerous technology and industry awards, including 2 Webbys, 2 NARM innovation awards, a WC3 award, and a Mashie. Atlantic Records was recognized as the #1 label by market share 6 times from 2006 to 2015, and was the first major label to derive more than 50% of it's revenue from digital sources.Specialties: Interactive Marketing Innovations and Technology including web, mobile, and other new media content distribution channels.
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