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Paul Sinclair Email Address


Job Title

Head of Digital Strategy, Marketing, ECommerce and Product Development

Atlantic Records

Over 60 years of recorded music history from Aretha Franklin & Led Zeppelin to Bruno Mars & Ed Sheeran.


Created the first fully realized, in-house interactive agency within a major record label. The team of 25+ is staffed with digital/social marketers, interactive designers and web developers, product development specialists, an audio engineer, content and editorial managers, and eCommerce marketers and merchandisers. Competing against digital agencies and tech startups, our team has been nominated for or won numerous technology and industry awards, including 2 Webbys, 2 NARM innovation awards, a WC3 award, and a Mashie. Atlantic Records was recognized as the #1 label by market share 6 times from 2006 to 2015, and was the first major label to derive more than 50% of it's revenue from digital sources.Specialties: Interactive Marketing Innovations and Technology including web, mobile, and other new media content distribution channels.

Last University
Pennsylvania State University
Lives in Maplewood.

Other people working at Atlantic Records:

Ron StewartChief Executive Officer
Marcos LozadaSenior Director, Human Resources
Ted SullivanPublicity
Alexandra BianchiUrban Marketing Project Manager Responsible
Catherine CiapasSenior Vice President, Creative Services
Daniel ParrottVice President, Commerce
Brittany BellPublicity Manager
Tom MullenDirector of Creative Initiatives
Michele CranfordSenior Vice President, Digital Marketing
Grace Kim JamesSenior Vice President, Marketing
Jeffrey Mundy**********@atlanticrecords.com
Gina TucciSenior Vice President of A and R and General Manager of Big Beat Records
Sheila RichmanSenior Vice President, Publicity
Bianca OrtegaMarketing and Digital Manager, the Shop

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