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Paul Sinclair Email Address

abcdef@atlanticrecords.com

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Job Title

Head of Digital Strategy, Marketing, ECommerce and Product Development

Company
Atlantic Records

Over 60 years of recorded music history from Aretha Franklin & Led Zeppelin to Bruno Mars & Ed Sheeran.

Bio

Created the first fully realized, in-house interactive agency within a major record label. The team of 25+ is staffed with digital/social marketers, interactive designers and web developers, product development specialists, an audio engineer, content and editorial managers, and eCommerce marketers and merchandisers. Competing against digital agencies and tech startups, our team has been nominated for or won numerous technology and industry awards, including 2 Webbys, 2 NARM innovation awards, a WC3 award, and a Mashie. Atlantic Records was recognized as the #1 label by market share 6 times from 2006 to 2015, and was the first major label to derive more than 50% of it's revenue from digital sources.Specialties: Interactive Marketing Innovations and Technology including web, mobile, and other new media content distribution channels.

Last University
Pennsylvania State University
Location
Lives in Hoboken, New Jersey, United States.

Other people working at Atlantic Records:

Ron StewartPromotion and Marketing
Marcos LozadaSenior Director, Human Resources
Nina WebbSenior Vice President Marketing
Ted SullivanPublicity
Alexandra BianchiUrban Marketing Project Manager Responsible
Catherine CiapasSenior Vice President, Creative Services
Daniel ParrottVice President, Commerce
Brittany BellPublicity Manager
Tom MullenSenior Vice President, Marketing at Universal Music Enterprises
Michele CranfordSenior Vice President, Digital Marketing
Grace Kim JamesSenior Vice President, Marketing

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