Terry Andryo Email Address

Director, Community Initiatives

He brings a diverse background of academia, Hollywood and business knowledge to ATB where he supports Alberta's manufacturing industry.

Career Profile A career marketing professional, with extensive experience in leading teams responsible for strategy, brand development, B2c & B2B marketing and experiential marketing that directly contributed to significant increases in market share, revenue and the creation of several corporate cultures. Specialties include Strategy development Finance and analytical reporting Consumer insight research Team development Annual marketing campaign creation Digital marketing Creative direction Creative & ideation facilitation Key Accomplishments Implementation of Enterprise Marketing Initiatives & Campaign Reporting - processes & visibility Implementation of Budget Control Reports - transparency & accountability Staff retention & talent acquisition - creating thriving cultures Improved customer brand experience evolving “House of Brands” to a “Branded House” Community connector - visibility & procurement of relationships Creation of Long Love This Land campaign Development of “A seat at our table” - social movement Canadian Agriculture marketer of the Year - 2017 CAMA - Canadian Agricultural Marketing Association - Canadian Cambassador (mentoring program)