Jennifer Koo Email Address

Group Engagement Director

He brings a diverse background of academia, Hollywood and business knowledge to ATB where he supports Alberta's manufacturing industry.

Jennifer has over 14 years of digital experience both in consultative agency roles as well as client side leadership roles. She most recently served as Director of Digital Product & Experience Design at Shaw Communications, growing digital from the ground up with a focus on Self Service, e-Commerce and online experience. Prior to Shaw, Jennifer managed the digital business for WesJet Airlines - a multi-channel program that included e-commerce, mobile, airport kiosks and self-service. Jennifer's work with Shaw Communications, WestJet, The Weekly Telegraph and broadcast networks such as CNBC Europe has resulted in a deep understanding of how a consumer led multi-channel approach to sales and marketing will successfully connect brands with customers and audiences alike. Experience working with leading B2C brands across multiple industries and sectors including Telecommunications, Aviation, Travel, Tourism and Media. Delivers success through building, leading and inspiring teams to realize results. Passionate, multi-lingual traveler and explorer, with work and travel experiences in over 70 countries worldwide. Areas of Expertise: Online, eCommerce, eBusiness, Cross-channel, Omnichannel, Customer Experience, Digital Marketing, Product management and development, Agile development, Social Media, Mobile, Web, Interactive production, Interactive/digital product management, Interface and usability, User Experience (UX), Experience Design, Strategic Planning, Telecommunications, Aviation, Travel and Leisure, Retail, Digital, Relationship management, Vendor management, New business start up, Languages (English, Mandarin, French), Oracle ATG, Sabre, Jive Professional Experience in the Americas, Europe, Africa, the Middle East and the Caribbean.