Media Development Intern
Welcome to ASCAP - the world leader in performance royalties, advocacy and service for songwriters, composers and music publishers
Creative and dynamic professional with demonstrated success in media and entertainment promotions, events, and marketing. Expert at delivering innovative strategies to communicate brand mission and image. Skilled at managing paid, earned, and owned media. Leverages a keen understanding of how companies generate revenue to create targeted messaging for any audience. *Trusted adviser who supports short- and long-term business planning, effectively partnering with C-Suite executives, board members, and staff. *Articulate communicator and mentor who thrives in a fast-paced environment. Known for building and inspiring robust teams of high-performers. *Dedicated to exceeding goals and expectations. Passionate about understanding consumer behavior. -Deployed a virtual platform to broaden ASCAP’s audience, increasing registrations by 1152% and subscribers by 725% -Pioneered music videos on in-flight entertainment, and facilitated VH1’s partnership with Virgin America -Marketed Logo’s signature franchise, RuPaul’s Drag Race, leading to the highest-rated year in network history -Directed brand and artist campaigns, ensuring marketing alignment across internal departments including Creative, Editorial, PR, Talent, Legal, Finance, and Special Events. SIGNATURE STRENGTHS Communications Strategy - Financial Oversight (P&L) - Budgeting & Forecasting - Events & Promotions Project Management - Contract Negotiation - Creative Operations - Social Networking - Vendor Oversight - Team Leadership - Market Research - Content Creation - Public Relations - Brand Strategy -Storytelling
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