Gary Sevounts Email Address

Chief Marketing Officer

Aryaka delivers application and network performance for the globally distributed enterprise for better collaboration, communication and business productivity. Aryaka eliminates the need for costly WAN appliances or long-haul private links. Aryaka's premier WAN Optimization as-a-Service accelerates any application to any location on one affordable, optimized network. Aryaka's Network as-a-Service provides organizations an optimized network with QoS for instant and reliable business connectivity. Aryaka's Network OnDemand provides organizations with flexibility, agility, connectivity and optimization worldwide, and on demand. Aryaka's Cloud Network as-a-Service provides organizations an optimized and fully meshed network to on premise locations as well as cloud services. Aryaka's Application Delivery as-a-Service enables distributed business users to quickly access centralized enterprise applications and Cloud resources from anywhere in the world. All services provide end-to-end visibility with 247 world-class support.

I am a growth marketing executive specializing in demand generation, product marketing and branding. My primary focus areas are IT technology (security, risk/vulnerability assessment, compliance, networking, AI) and marketing/sales technology (automation, predictive analytics / AI, content marketing, account-based marketing). My core expertise is in marketing SaaS and software in B2B and B2B2C models -- both for enterprise and SMB segments. Everything in marketing starts with the ability to build and tell a story that is compelling and differentiated, so it captures the attention of potential customers and partners. Without this component, all other efforts end up in wasting money, time, and opportunity.Storytelling, metrics, and execution and are three main pillars of my approach to marketing. In my previous companies, I have built inbound, account-based, and partner marketing models, multiplying sales pipelines and dramatically reducing the CAC (customer acquisition costs) within 2-3 quarters. Recent success highlights:- 7x pipeline growth in 6 quarters- 13x revenue growth in 3 years- 11x customer acquisition cost reduction in 2 years- Achieving 'market disruptor' status from Gartner