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Tyra Palmer Email Address


Job Title

Senior Vice President

Ardent Health Services

Ardent Health Services is a premier provider of health care services,


My passion for health care - making a difference in people's lives and being a force for positive change in our communities. This passion has driven me to dedicate more than 30 years to leading marketing, strategic planning, communication and government/community relations with a commitment to my teams and the people we serve. Ardent Health Services shares this passion by investing in its people, technology, facilities and communities which empowers employees - producing high quality care and extraordinary results. Our leaders have a passion for the work and a commitment for excellence. Summary: - Developed comprehensive communication and marketing plans for the acquisition of hospitals and physician groups focusing on both internal and external key stakeholders. - Developed integrated brand positioning to increase awareness and preference for multiple health systems including creating multiple, award-winning advertising campaigns. - Launched affinity programs in multiple health systems with memberships in excess of 65k and proven ROI. One program contributed $4.8M in net revenue within the first year. - Developed strategies, communication and tactics to address government relations issues including proposed Medicaid rate cuts, tax credits, provider fee and tobacco tax. - Created "Don't Bug Me," a flu prevention program that has been duplicated in 33 states and has received national awards and recognition. The program had a top of mind awareness of 76% among women. - Launched & Executive sponsor of our employee foundation post-Hurricane Michael. - Developed and executive sponsor of leadership development program - Women @ Ardent. - Executive sponsor of Ardent Health Services' Diversity & Inclusion Council. I enjoy spending time with my family and the friends I have made worldwide during my husband’s military flying career. I have three children, have been known to rescue dogs and am a news junkie! I am also a strong advocate for internships, as a college internship was my pathway to a career in health care.

Last University
Attended University of Oklahoma
Is based in Tulsa.

Other people working at Ardent Health Services:

Donald BakerChief Financial Officer HHS OKlahoma Division
Brian WaltonChief of Corporate Operations
Roseann ScullyDirector,Financial Systems
Lissette ScottiDirector, Benefits
Stephen WilderHuman Resources Manager, Recruitment
Kent WilsonAssistant Vice President, Talent Acquisition
Bryan YarbroughDirector of Marketing, Integrated Services
Teresa BatchelorChief Financial Officer
D. GulleyDirector of Business Intelligence Enterprise Data Management
Steven LandgartenProject Consultant Clinical Analytics and Quality Management
Larry SchunderManaging Partner LVS Consulting Group
Caitlin WhalenEpic Connect Analyst II
Jennifer BisioDirector of Contract Management
Susan Hassells*****@ardenthealth.com
Jim HughesAssistant Vice President of Organizational Development
Nina GoinsVice President, Quality and Clinical Services
Thomas MurvinPharmacy Director
Martha CrombieVice President, Marketing and Planning, Americas Division
Annabel ChavezManager Charge Integrity
Courtney Bohman Mha Bsn Chvap CmrpDivision Vice President of Supply Chain and America's Division of Ardent Health Services
David Vandewaterd*****@ardenthealth.com
Jeff DemordauntVice President Talent Management
Stephen C. PetrovichExecutive Vice President and General Counsel
Christi MillerDirector of Physician Recruitment
Rick Kellerr*****@ardenthealth.com
David GraserRetired Chief Information Officer

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