Director of Marketing, Integrated Services
Ardent Health Services is a premier provider of health care services,
Bryan Yarbrough is an experienced, healthcare marketing leader specializing in brand strategy and innovation including digital, cutting-edge technology, social media, online engagement and cross-channel marketing solutions. His expertise includes both traditional and digital marketing and developing mixed marketing plans/strategies for a combined approach. He has a proven track record in executing large and complicated projects with clear-cut financial results. Bryan has won a Gold American Advertising Award (ADDY) for the BSA for Life campaign, two global WebAwards from the Web Marketing Association and a national ’Best Overall Internet Site’ award from eHealthcare. He pioneered Ardent’s social media and digital marketing efforts into becoming an integral part of the organization. Prior to joining Ardent, he was the Director of Marketing for the Professional Association of Healthcare Coding Specialists. Bryan’s past agency experience includes print, web and digital media work for Starwood Hotels and Resorts, Qdoba, Outback Steakhouse, Dresser Wayne, HD Supply/Home Depot and more. He has also been a featured guest speaker on patient engagement, digital and cross-channel marketing for HCIC, Epic UGM, Becker’s Hospital Review and the Experience Innovation Network.
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