Rodolfo Haenni Email Address

Vice President of Market and Strategy Development

Discover our dispensing systems for the beauty, personal care, home care, food, beverage, prescription, consumer health care and injectables markets.

"Life is a c between b and d - Life is a choice between birth and death" - Jim Kwik My personal mission is to spread positivity! Always leading by example to bring a positive impact on everything I do and everyone I interact with, improving the world one attitude at a time! This mission is what drives me to fulfill my purpose of inspiring people to continuously improve themselves in all areas of their lives! Throughout my career, I helped people and companies to grow by applying marketing fundamentals in their businesses in different industries and countries, leading teams to define business strategies to launch best-in-class products within billion-dollar B2B2C businesses. I have a deep passion for marketing strategy and had he great pleasure of building teams from scratch, launching new products, expanding existing brands untapped potential and creating new ones as well as developing new business models that have positioned Fortune 500 companies for rapid and sustainable growth, both organically and through acquisitions. I apply a consumer-first mindset to identify growth opportunities and unlock brand value across multiple channels. I get my energy from teaming up with cross-functional global teams to develop innovative product pipelines and powerful digital communication campaigns. I'm an inspirational and motivational global leader with fluency in English, Spanish and Portuguese. I have family roots in Switzerland, was raised in Brazil and have been living in the USA since 2011 sharpening my ability as fast learner multicultural leader focused on results. I possess a Marketing MBA as well as a BS in Business Administration. One of my greatest learnings is to easily adapt to changes and seamlessly manage relationships with clients, colleagues and team members across an international landscape and had the great honor to collaborate with some of the best people on the planet! HIGHLIGHTS: => Built new marketing organizations, business strategies and launched new products from scratch. => Incorporate voice of the customer and consumer insights to drive product innovation. => Drove business growth through branding and digital marketing communication. => Partner with executive colleagues to research, identify and execute M&A opportunities. MY SKILLS AND SPECIALTIES INCLUDE: Strategic Marketing Plans • Brand Management • Product Innovation • Pricing Strategy • Digital Marketing • SEA/SEO • Competitive Analysis • Market Research • Sales Activation • Global Team Leadership & Development • Thought Leadership • Business Transformation