Larry Whitman Email Address

Chief Financial Officer

AppNeta is the leader in proactive end-user performance monitoring solutions built for the distributed, cloud-connected, digital enterprise. With AppNeta, IT and Network Ops teams can assure continuous and exceptional delivery of business-critical applications

Senior Finance Executive and Operational Leader with extensive experience in high-growth technology environments. Background covers a range of industries, market spaces and business models including recurring services, network and technology companies; from $5M to $200M in revenues. Effective business partner across all functions and levels of organizations ranging from private start-ups to public multi-national companies. Functional responsibilities include Finance and Accounting, Planning, SEC Reporting, Treasury, Tax, Sales Operations, Legal, IT, Human Resources and Facilities. Areas of expertise include: • Strategic Partner/Business: Engineered turnaround from significant operating and cash deficits to mid-teens EBITDA profitability and positive cash flow. Increased gross margins through proactive customer project management. • Capital Provider/Mergers & Acquisitions: Raised capital externally on multiple occasions through Venture Capital equity financing; receivables, capital and venture debt financings. Key contributor to Initial Public Offering at Shiva. Proven track record of closing and integrating multiple acquisitions. • Builder/Innovator: Proven success at building world-class finance teams. Unified international finance organizations in multiple international locations into cohesive team. Oversaw implementation of multiple back-office systems to increase operating efficiency. • Contract Negotiator: Successfully negotiated and closed multi-million dollar revenue deals with multiple Fortune 500 companies such as BCBS and Aetna. Successfully negotiated and closed significant customer channel and supplier agreements.