Mike Bradley Email Address

Senior Principal, Integrated Loyalty Solutions

Ansira provides trade promotion, digital, direct, marketing automation, media and creative activities. Ansira's clients are a broad array of top global and national brands including Coca-Cola, Ford, Domino's Pizza, Honda/Acura, Rent-A-Center, Cisco, Microsoft, Wendy's, Nestl Purina and many more. Headquartered in St. Louis, Ansira has offices in Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids. For 2010, the company was ranked as one of the 20 largest independent marketing agencies in America.

Marketing can be noisy. What I do is cut through the chaos – eliminate the 'noise' – and build a solid brand foundation through Relationship Marketing that speaks directly to customers and has equal elements of (1) marketing analytics, (2) creative direction, (3) targeted loyalty programs / CRM, (4) partner marketing and (5) integrated marketing programs.Joining together marketing strategy with data-based analytics and strong, engaged leadership is my magic formula and I subscribe to the Joe Namath school of leadership – 'If you aren’t going all the way, why go at all?' Beyond my specialty of team building is a solid marketing foundation that has driven $250M+ in total career revenue for some of the most recognizable names in business – MetLife, Krispy Kreme, Ford Motor Company, Honda, Sun Microsystems, and Southern California Edison. A few highlights include:✅ A National ADDY Award (2012) for leadership behind a wildly successful Krispy Kreme promotion✅ Crafting targeted strategy that attracted > 6M new loyalty followers for Sonic✅ Reducing marketing costs as much as $200K per promotion while increasing organic buzz✅ Transforming a brand’s digital presence to increase engagement metrics by 20%+Success in marketing I think goes back to loyalty to the brand. But we have to earn it.Tags: VP of Marketing, Director of Marketing and Communications, Director of Digital CRM, Director of Loyalty, Director of Customer Analytics, Google Analytics, Business Intelligence, Digital Marketing, Branding, Brand Management, Social Media Marketing