Vice President, Strategic Marketing and Communications
Ameresco is a leading renewable energy company and energy efficiency company offering ESPC-funded energy solutions for public and private organizations.
CarolAnn Hibbard is a Marketing Executive for the energy industry including clean energy, renewables, efficiency, infrastructure, and sustainability. She currently is the head of strategic marketing and communications for Freedom Energy Logistics, a leading energy advisory. As a member of the Ameresco team, she launched the company’s IPO in 2010 and continued to lead the strategic marketing and communications function driving growth for the energy efficiency and renewable infrastructure company for more than 8 years. CarolAnn also worked for Constellation Energy, a $20 billion company. As the North American Director of Marketing, Sustainability and Renewable Products, she marketed the business lines. She was involved in establishing a NewEnergy Alliance Platform representing 10-alliance member companies supporting smart-grid initiatives and energy responsive buildings. Earlier at CNE, she served as Marketing Director, East Region and spearheaded growth opportunities resulting in more than 50% market share. Her leadership was instrumental in driving business in CT, and when the market turned to re-regulate, she co-orchestrated a grass roots regulatory media campaign to keep it open. CarolAnn began her career in high-tech. Recruited to Boston Edison for her competitive marketing expertise, she was a member of the BECO team responsible for EnergyVision, one of the first retail electricity companies in MA. She has held a variety of senior leadership roles including Managing Director of Marketing for Enermetrix and Director of Marketing for NORESCO. CarolAnn enjoys mentoring. She has spoken at the Harvard Undergraduate Women in Business IBC Forum and Destination Imagination. She is a member of Women in Energy among other organizations. Committed to a sustainable lifestyle, she is a vegetarian, drives a hybrid and powers her home with solar. She has a BA in Economics/Business from Washington and Jefferson College and an MBA in Marketing/ Marketing Research from Boston College Carroll Graduate School of Management.
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