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Christopher Cifarelli Email Address

abcdefghij@amcnetworks.com

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Job Title

Senior Vice President, Advanced TV

Company
Amc Networks

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc.

Bio

* Driven and experienced advertising executive providing solid leadership and revenue growth in dynamic, fast-paced, competitive environments; fully capable of leading a full array of digital sales responsibilities, as well as general business operations, program development, and sales team management, building foundations enabling the company to scale for growth. * Offers a history of innovation in digital advertising, either developing or contributing to advancements that include Advanced Advertising, Advanced TV, Addressability, OTT/CTV, Programmatic Sales and Strategy and AVOD and Ad-Supported Streaming. * Experienced in growing and developing top individual talent and sales teams, building the skill sets necessary to deliver results under all circumstances. * Skilled in the successful application of innovative strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition in the media industry. Key sponsorships have included GM, Dodge, Hyundai, Pepsi/Mountain Dew, The US Navy, Cisco, Unilever, and Chase. Areas of Expertise: * Sales Leadership * Programmatic Sales * OTT/CTV * Advanced TV * Digital Advertising * Strategic Planning/Execution * Strategic Partnerships * Revenue Growth * Profit Growth * Media Industry * Product Positioning & Branding * Territory Management * Sales Forecasts * B2B Marketing * Team Leadership Career Achievements: * AMC Networks Inc. - Builds revenue through agreements for national digital advertising across AMC, BBC America, IFC, SundanceTV and WE tv. Improved annual sales across all digital platforms by 2400%, including desktop, mobile, OTT/CTV, and Video on Demand. Kept pace with evolving technology by launching Digital Sales, and evolving it from largely Sponsorship based, to Direct Video Sales, to predominantly OTT/CTV, then building Programmatic and Data-Driven Sales into the next phase - Addressable and Advanced TV. * A&E Television Networks LLC. - Improved territory revenue by 18% in 2008 and 38% in 2009, anchored by a robust pipeline of prospects encompassing online media planners and buyers at advertising agencies and clients on the East Coast from New York to Florida. * The Walt Disney Company - Developed the digital sales function for Disney ABC Syndicated Properties from the ground up.

Last University
Fordham University
Location
Is based in New York.

Other people working at Amc Networks:

Rick OlshanskyPresident of Business Operations
Connie ChaeMarketing Director Asia Pacific
Jay HunterVice President Corporate Systems and International Information Technology
David HunterChief Information Officer
Marc JurisPresident, WEtv
Terry RollysonTalent Acquisition Specialist
Carl HarbeckDirector, Network Architecture and Infrastructure
Mike DigiacomoVice President Integrated Marketing
Stephanie LouieDigital Media Strategist Warner Brothers Theatricals
Stephen CoxVice President, Public Relations, IFC
Kari HaugeVice President Digital Sales and Marketing
Justin ManfrediMarketing Apple TV
Steven Pontillo**********@amcnetworks.com
Dorothy KelleherVice President, Brand Advertising and Marketing
Steven J Pontillo Pe*********@amcnetworks.com
Caserta JenniferChief Transformation and People Officer
Emily AponteVice President, Human Resources
Dan SharkeyVice President, Brand Strategy and Campaign Planning
Jim MaiellaExecutive Vice President and Co-Head, Corporate Communications
Ariana Wong**********@amcnetworks.com
Daniel Broadway**********@amcnetworks.com
David Marti**********@amcnetworks.com

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