Jussi Wacklin Email Address

Chief Digital Marketing Officer and Chief Branding Officer

Amadeus provides the technology that keeps the travel sector moving – from initial search to making a booking, from pricing to ticketing, from managing reservations to managing check-in and departure processes. Our ambition is to facilitate the entire travel journey from door to door, whilst improving the travel ‘experience’ for hundreds of millions of people every year. This is achieved by connecting key players in the travel industry: travel agencies, corporations, airlines, airports, hotels, railways and more. We provide these companies with the tools to serve travellers better and to manage their own business more effectively. Specialties: IT, Travel technology

I am living my professional dream. I am passionate about marketing, sales and interaction between companies and people. I have been fortunate to work in commercial leadership roles in companies like Nokia, EMC and Amadeus. I established also a marketing consultancy, OBE. It allowed me to prove myself that I can succeed as an entrepreneur. It also showed me how to operate with limited resources, yet achieve great things. In addition to corporate world, I wrote The Digital marketing handbook in 2011. It was my chance to put my learning of digital marketing inside of covers. Of course now the time has driven past those tactics as we live in ever evolving world. I love teaching. I am a frequent lecturer in Universities and events. My specialty is marketing strategy and digital marketing tactics. I teach these topics in University of Salamanca in Spain for MBA students. Specialties: - Sales & Business development - Digital marketing and communications - Project management & GTM Process development - Marketing strategy and digital transformation program execution - Marketing resource planning and vendor relations - Merger and acquisitions - Marketing consultancy and organisational design - Social media marketing - Search engine optimization - Online marketing campaigns - Mobile Marketing