Rob Gallagher Email Address

Director Marketing Communications, Thomson

Altra Industrial Motion is a leading supplier of power transmission components and motion control products. Altra clutches, brakes, couplings, gearing and power transmission component product lines are marketed under 22 well known manufacturing brands that have each been in existence for over 50 years.

Data and results-driven marketing communications director with a proven track record of building successful demand generation processes and traditional campaigns for global, B2B businesses with multi-channel distribution. Hands-on leader with extensive experience connecting strategy with impactful deployment. Special expertise drawing insights from voice of the customer, website and software application development, sales lead process improvement, campaign development, marketing automation, field sales and distribution support. Related areas of strength are: • Demand Generation Strategy and Deployment – digital and traditional expertise, market research, campaign development, organic and paid web traffic generation, email marketing and automation, website publication, lead capture and qualification, marketing database management, performance and yield metrics. • Content Development – public relations, advertising, collateral, multimedia, photography and graphic design. • Website, Online & Mobile Application Development –requirements development, vendor negotiation, team building, user experience testing, building and sustaining project management. • Sales and Distribution Support – customer-facing key contact and promotional program collaborator for distribution partners and field sales teams. • Resource Management – effective leader of internal and external teams with crisp budget control and flexible resource allocation to match business dynamics.