Michael Fisch Email Address

President

AIM, a specialty benefits management company.

Highly skilled and successful communications professional with over nine years experience— including eight years at the corporate level—managing the development, implementation and tracking of print and web-based marketing campaigns. Background includes strategic planning, data analysis, brand development, writing for diverse audiences, advanced graphic design proficiency and comprehensive knowledge of the senior housing and healthcare industries. Academic credentials include M.A. in Public Relations and Advertising. CAREER HIGHLIGHTS: Oversaw the marketing communications outreach for five corporate affiliates (entities include senior living communities, home care/home health agencies, and hospital/medical facilities). Researched, authored, designed and edited multiple print and web-based marketing campaigns, collaborating closely with corporate management, site administrators and marketing/sales staff. Streamlined direct mailings, reducing costs while increasing total impressions and generated leads. Expanded social media and e-newsletter outreach for affiliate-based initiatives. Guided new testimonial development of residents, patients, family and staff. Maintained advanced proficiency in both copywriting and graphic design, significantly reducing dependency and associated costs from ad agencies and other consultants. Directed web developers, SEO firms, list vendors, promotional product suppliers, photographers, printers and mail houses, ensuring projects completed on spec, on time and within budgets. Analyzed and recommended demographic parameters for rental lists, improving response rates across facilities. Extensive portfolio includes: direct mailers, print ads, brochures, tri-folds, logo design, testimonial development, digital media, website designs and updates, Facebook outreach, newsletters and e-newsletters, multimedia presentations, speech writing, press releases, sales staff collaterals and more.