Kerry Cabot Email Address

Senior Director of Growth Marketing, Diversified Business Group

AIM, a specialty benefits management company.

Marketing executive with proven success in the development and implementation of integrated marketing plans and the leadership of highly effective teams and strategic initiatives for large enterprises and growing, entrepreneurial organizations. Extensive knowledge of healthcare and B2B / B2C marketing; specialized knowledge of digital strategy and techniques. Strong communicator with excellent consultative, problem-solving and management skills. Results-driven orientation is combined with a strategic approach to marketing. Specialties: Healthcare and B2B marketing leadership Marketing of enterprise software / SaaS Creative direction and messaging Brand strategy and management Content marketing and content development Account-based marketing and sales alignment Integrated marketing planning and strategic development Web analytics, SEO, SEM, e-mail, digital strategy Measurement / ROI accountability Demand generation Leading marketing teams and initiatives Driving partnership and engagement Building high-performing marketing teams Go-to-market strategy and product launches