American Electric Power is an electric utility company that offers electric power generation, transmission, and distribution in Ohio.
MARKETING/STRATEGIC AND BUSINESS PLANNING/ PROJECT MANAGEMENT A determined, results-driven, strategic business professional with B2C and B2B marketing and management experience.Marketing and Brand Development. Develop and execute detailed marketing plans and programs. Focused on branding, acquisition via direct mail, social media, print, TV and radio, retention, packaging and strategic direction. Manage the launch of new products, programs and services. Participate in competitive, segmentation and market research analyses. Work closely with agencies on creative design, messaging, digital marketing, customer relationship marketing and event planning.Strategic Planning/Data Analytics and Competitive Analyses. Analyze customer and market trends, customer survey results, and competitor intelligence to drive strategic vision and business plan development, create value propositions, segmentation and positioning. Identify strategic issues that affect growth/profitability; and formulate both long and short-range strategic business planning.Project Management/Business Planning. Manage numerous high-profile projects. Identify scope of work; develop detailed project and action plans. 'Go-to' individual for multi-dimensional, cross-functional and difficult assignments.General management. Respected and enthusiastic leader with the ability to multi-task, build and manage successful teams, and balance competing priorities. Manage an internal marketing team and external advertising and consulting agencies and have direct P & L responsibility.
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