Customer Services Advisor
Admiral Group plc is a motor insurance company with its head office in Cardiff, Wales.
I show E-Commerce businesses how to generate incremental sales and margin through conversion rate optimisation techniques including usability research, direct response copywriting, customer driven site redesigns and by acting on insights yielded from web analytics software such as Google Analytics, Omniture, Crazy Egg, Session Cam and Kampyle. I have also overseen programmes to drive qualified traffic to E-Commerce sites which has included Search Engine Optimisation (SEO), pay per click (PPC), Affiliate Marketing and Online Display Advertising Programmes working with both specialist agencies and internal departments. I have over 14 years experience within E-Commerce and Digital working with a number of large brands including Lloyds Banking Group, Direct Line Group, Axa, Dyson and most recently Admiral where as the Head of Digital I am working on some innovative projects to generate profitable sales growth online in 2016 and beyond.