Senior Director, Digital Transformation and Visual Brand
The not-for-profit ADA is the nation's largest dental association, representing more than 155,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer and professional products.
With over 15 years in the brand communications arena, I've led traditional PR and integrated digital strategy programs for a broad range of consumer and B2B brands, with a focus on storytelling that engages and builds brand loyalty. At Levy Restaurants, I redesigned the communication strategy, building a PR and social media team focused on delivering high impact media results for Levy’s 150+ sports and entertainment locations, delivering strategic food stories that shine a spotlight on fan experience in sports dining and broaden the media impact for Levy clients. I have designed and implemented integrated digital and PR programs for top consumer brands including Pepsico, Quaker, Healthy Weight Commitment Foundation, Mushroom Council, American Cancer Society, with a special emphasis on hospitality, food and beverage, and social service organizations. I offer a combination of content strategy, client engagement and creative spark with a demonstrated record of managing complex programs and growing and leading teams to achieve company and client goals. Specialties: Content strategy, digital and PR media strategy, client relationship management, consumer engagement programming, message strategy, spokesperson media training and messaging, corporate communications, media relations, crisis management and messaging, influencer marketing, social community management, CSR and sustainability program management, event planning and activation.
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