Janine Maclachlan Email Address

Strategist and Marketer and Creativity and Innovation Coach

The not-for-profit ADA is the nation's largest dental association, representing more than 155,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer and professional products.

After a childhood reading mystery books long after lights out, I might have known I'd aspire to a career about studying motivations. Studying motivations, analyzing clues, cultivating excitement and arriving at a magnetic conclusion that entices an audience. Today I'm a strategic communications pro with expertise in digital strategies, brand building, innovation, creative facilitation and change leadership in the areas of consumer, health and wellness communications, including oral health, heart health and nutrition. Beyond the strategy and financial acumen that are essential to delivering the goods, I look for insights that change behavior and drive success. I built my brand expertise by working with icons Procter & Gamble, Quaker, Land O'Lakes and Sargento, and bring next-generation digital techniques to the rapid-fire business climate we inhabit today. A storyteller and published author, I work to inspire teams to create compelling ideas, powerful content and simple solutions that resonate. My most successful programs are backed into a corner by research that delivers that elusive nugget of insight. Insight that leads to behavior change and business results, in many cases by double digits. My work as C-suite communications counsel including strategic positioning and media coaching, and putting execs through their paces to stay on message with grace and style. I like to think my colleagues might tell you I'm a dynamic and engaging team leader, and fun at lunch. When I'm not reading under the bedspread with a flashlight. Specialties:  Strategic visioning: brand building, strategy development, measurable milestones  Change leadership across multiple audience streams  Content strategy and curation for array of social and digital channels, platforms, applications  Executive communications strategy, thought leadership, spokesperson coaching  Consumer insights and trends analysis  Workshop leader: creativity, message mapping, media training