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Janine Maclachlan Email Address


Job Title

Strategist and Marketer and Creativity and Innovation Coach

American Dental Association

The not-for-profit ADA is the nation's largest dental association, representing more than 155,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer and professional products.


After a childhood reading mystery books long after lights out, I might have known I'd aspire to a career about studying motivations. Studying motivations, analyzing clues, cultivating excitement and arriving at a magnetic conclusion that entices an audience. Today I'm a strategic communications pro with expertise in digital strategies, brand building, innovation, creative facilitation and change leadership in the areas of consumer, health and wellness communications, including oral health, heart health and nutrition. Beyond the strategy and financial acumen that are essential to delivering the goods, I look for insights that change behavior and drive success. I built my brand expertise by working with icons Procter & Gamble, Quaker, Land O'Lakes and Sargento, and bring next-generation digital techniques to the rapid-fire business climate we inhabit today. A storyteller and published author, I work to inspire teams to create compelling ideas, powerful content and simple solutions that resonate. My most successful programs are backed into a corner by research that delivers that elusive nugget of insight. Insight that leads to behavior change and business results, in many cases by double digits. My work as C-suite communications counsel including strategic positioning and media coaching, and putting execs through their paces to stay on message with grace and style. I like to think my colleagues might tell you I'm a dynamic and engaging team leader, and fun at lunch. When I'm not reading under the bedspread with a flashlight. Specialties:  Strategic visioning: brand building, strategy development, measurable milestones  Change leadership across multiple audience streams  Content strategy and curation for array of social and digital channels, platforms, applications  Executive communications strategy, thought leadership, spokesperson coaching  Consumer insights and trends analysis  Workshop leader: creativity, message mapping, media training

Last University
Graduated from Northwestern University
Based in Chicago.

Other people working at American Dental Association:

Steve HorneSenior Manager, Marketing Research
Toni HicksChief Technology Officer
Bree SimmersGlobal Corporate Communication Lead, Employer Brand and Digital Marketing Strategy
A. Singhs*****@ada.org
Paul Sholtys*****@ada.org
Stephanie MoritzMember of Chief, Founding Member of Chief Chicago
Pamela DisselhorstManager, Benefits and Human Resources Systems
Laura BangsCustomer Service Representative
Gilbert MunozConsultant
Jennifer J SutherlandSenior Director, Digital Transformation and Visual Brand
Kate MelcherDirector, Sales Enablement
Rosemary BrandtManager of Individual Giving
Ken ZengerDirector Digital Member Experience
Nicole CramlettCreative Director, Integrated Marketing and Communications
Julio Rodriguez9th District Trustee
LeSenior Director Integrated Marketing Bra
Jordan Baughb*****@ada.org
Paul CalitriCouncil On Dental Benefits Program
Hans Otis HahnMedia Associate
Toni MarkChief Technology Officer
Lou SalernoDirector
Stephanie MoritzMember of Chief, Founding Member of Chief Chicago
J. Hernandezh*****@ada.org
Tony FrankosSenior Director, Products and Benefits Development
Lyn Dempseyd*****@ada.org
Cynthia FronczakTreasurer and Board Member

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