Greg Forrest Email Address

Demand Marketing, Member Engagement Marketing, Marketing Operations, and Marketing Analytics

Accolade Inc. is an innovative consumer services company, dedicated to helping people get the right care the first time. Our Accolade Health Assistants(r) take the time to get to know individuals, understanding the context of their healthcare decisions, building trust and influencing decisions as they navigate the complex healthcare system. By integrating leading technology, analytics and clinical decision support, we're able to create personalized engagement and care plans for every client. This high-touch, high-tech approach consistently results in better savings, improved health outcomes, near-perfect client satisfaction ratings and Net Promoter Scores ranking among the world's most respected brands. Founded in 2007 and headquartered in Plymouth Meeting, Pa., Accolade has nearly 500 employees serving the families of some of the nation's largest self-insured employers and payers. The company has been recognized as one of the nation's 25 most promising companies by Forbes magazine, the fastest-growing private healthcare company by Inc. 500, and the No. 1 mid-sized company by Top Workplaces in Philadelphia.

Results-driven strategic marketer with over 10 years experience building marketing operations teams and processes from the ground up. Certified marketing automation expert and public speaker. Strong understanding of creating and automating sales & marketing processes, increasing program effectiveness, and developing actionable marketing measurement to increase revenue.Specialties: Certified Eloqua Master - Certified Eloqua Revenue Lifecycle Master - Certified Demand Generation Professional - Marketing Automation - Lead Gen - Lead Management - Campaign Management - Data Management & Segmentation - Lead Scoring - Lead Nurturing - Sales Reporting Enablement - Closed-Loop Reporting - Marketing Measurement - Eloqua - Salesforce.com - Marketing Operations - Process Analysis & Improvement - Email Marketing - Vendor Management - Project Management - Integrated Media Planning & Buying - Tableau