Biotechnology Marketing Strategist and Patients and Healthcare Professionals
As a leader in developing and commercializing innovative therapies for central nervous system disorders we are committed to improving the lives of patients.
BIOPHARMACEUTICAL MARKETING STRATEGIST | PATIENTS | HEALTHCARE PROFESSIONALS Insightful strategist with experience shaping brand positioning. Results-focused marketer with proven ability leading cross-functional teams. Creative thinker with established track record transforming marketing strategies into successful communications tactics. Seasoned presenter at delivering training for sales team execution. Adept manager at developing direct reports. Patient journey champion who carries vision across all promotions. Subject matter expert in neurology and oncology product marketing. Areas of expertise include: •Brand Strategy •Consumer/Patient Marketing •Healthcare Professional Marketing •Agency Management •Digital Marketing •Media Planning •Creative Development •Patient Journey •Market Research Insights •Metrics, Analytics, Insights •Team Leadership SELECTED ACCOMPLISHMENTS •2021 DTC Hall of Fame Inductee. •Top 25 DTC Marketer of the Year, Class of 2019. •Nominated for PMO360 Magazine Trailblazer Brand Champion Award (Neurology). •Award-winning disease education and product campaigns. •Led national multi-channel marketing effort with annual budgets ranging from less than $10M to over $50M. •Recommended for PMO360 Magazine Trailblazer Brand Champion of the Year Award (Oncology).
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