Larry Roberts Email Address

GMM and President and Sports and Outdoors Division

Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, games and much more.

VALUE PROPOSITION ► I deliver solid results in merchandising operations and strategic planning, with extensive experience driving revenue growth, merchandising and assortment planning, and team leadership in the Sporting Goods/Outdoor industry. ► My success is driven by my ability to build strategies that improve productivity while meeting operating and revenue targets. SUMMARY ► Engaging Merchandising Operations and Strategy Executive possessing a winning blend of subject matter expertise, skill in competitive environments, and practical experience. ► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS ★ Currently manage a $1.5B business unit that distributes field, stream, camping, and outdoor cooking products, consistently meeting and exceeding targets for revenue, margin, and ROI. ★ Built a team from the ground up, including the Vice President, Divisional Merchandise Managers, as well as the Director of Hard Goods/Product Development. ★ Introduced improvements to assortment planning and store-level sales strategies to grow the Fishing business by $22MM over tenure. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ Specialties: Operations Management, Strategic Planning, Revenue Growth, Sporting Goods, Outdoor Industry, Market Research, Product Positioning, Client Service, Product Portfolio Management, Team Leadership