Joanna Luu Email Address
@academy.com
Senior Vice President, Head of Growth
Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, games and much more.
Highly motivated leader with a passion for all things digital marketing. 15+ years of agency and brand side experience with demonstrated success building teams and driving growth. I especially enjoy collaborating across functions and teams to drive strategy alignment and building systems to scale impact. Demonstrated leadership in the following: Cross-Channel Media Strategy Demand Generation Multi-Touch Attribution Market and Audience Segmentation AdTech Programmatic Buying Email Strategy Performance Optimization Team Leadership and Development Performance Forecasting Multi-million budget management Lifecycle Marketing LGBTQ Leadership
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