Scott Pytlik Email Address

Director of Marketing

2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

I am a marketing and communications professional who marries data-informed strategies with creative content executions in a fast-paced, collaborative environment. During my 15+ year career in the interactive entertainment industry, I have been incredibly fortunate to have had the opportunity to create, pitch and commission content to market some of the most popular and recognizable video games of all time – helping developers tell their story to the world. My experience spans many disciplines including social media marketing, content marketing, influencer marketing and creator relations, public relations, events marketing, product marketing, and brand marketing. I am very passionate about work, life and family, and the following five things drive me professionally: 1. Developing Amazing Talent – Helping others achieve their goals, inside and outside the workplace, and championing their achievements so they can flourish and be their best. 2. Optimism – Anything is possible when you and your team are honest, open minded and determined. 3. A Challenge – Always running towards the next challenge, pushing my team and myself to continue learning and improving every day. 4. The Unknown – Blazing new trails, learning new skills, building new programs, and pioneering new practices that bring people and communities together. 5. The Details – I love whiteboard strategy sessions as much as the next person, but in my experience the devil is in the detail, and the tactical execution makes or breaks success. Core Competencies: Innovation leadership, Empathetic leadership, employee development, campaign strategy, detail oriented project management, influencer marketing, social marketing, media relations, development and deployment of operational processes, executive counsel and public speaking. Top Credits: Borderlands 2 (lead), BioShock Infinite (lead), Borderlands: The Pre-Sequel (lead), Borderlands 3 (lead), Battleborn (lead), BioShock: The Collection (lead), The Bureau: XCOM Declassified (lead), Killzone 3 (lead), SOCOM 4 (lead), Resistance 3 (lead), Tiny Tina's Wonderlands, Marvel's Midnight Suns, Mafia III, Mafia: Definitive Edition, NBA 2K19-22, WWE 2K19-22, PGA TOUR 2K21, Golf Club 2019, Evolve, Civilization VI, Civilization: Beyond Earth, XCOM: Enemy Unknown, XCOM 2, XCOM: Chimera Squad, The Darkness II, Spec Ops: The Line, Journey, God of War: Origins, Ico and Shadow of the Colossus Collection, Little Big Planet 2, MLB 11: The Show, PlayStation Move launch, Disney's Epic Mickey, Tron Legacy.