Matt Knoles Email Address

Senior Product Marketing Manager, Amazon Games

2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

Experienced Global Marketing Director with a demonstrated history of working in the interactive entertainment industry. I’ve leveraged my passion for interactive entertainment into a career of marketing amazing brands, such as Sid Meier’s Civilization and Tomb Raider, building these and myriad other brands through immersive storytelling, consumer insights and agile lifecycle leadership. Life in the interactive entertainment industry is a fast, competitive landscape that requires resilience, empathy, creativity and an ability to pivot. Success means adapting continuously to cultivate customers’ interests and loyalty from the very first reveal to the end of the product’s lifecycle. My experience has taught me that my accomplishments can be summed up in three observations: -Everyone owns the product. Identify the target audience segments, personalize the narrative, and leverage cross-functional expertise to deliver a successful go-to-market plan. -Engage with emotion and storytelling. Create an experience that consumers want to be part of, interact with and immerse themselves in. -Create a culture of diversity and inclusivity. Participate, empower, and catalyze innovation and sound decision-making. My strengths include: Brand Marketing & Positioning | Strategic Research | Digital Marketing | International Markets | Content Marketing | Storytelling | Brand Development | Growth Mindset | Communications | Go-To-Market Strategy | Competitive Intelligence | Consumer Behavior | Strategic Partnerships | Analytics & Insights | High-Performance Teams