Chief Executive Officer
Zenith is an agency to apply a rigorous and objective approach to improving the effectiveness of marketing.
Nickie Scriven is the CEO of Zenith Media in Australia, responsible for the agency's performance, growth, people, profile, product and client relationships nationally, as part of the Zenith Worldwide network. An Executive business, marketing and media professional with 22+ years' experience in business strategy, marketing & communications, consumer & customer experience design, brand strategy & identity, advertising, digital & social media, research, data & insights, public relations and sponsorship. Track record of success in building and implementing strategic business, marketing and communications plans to deliver on business objectives, brand positioning, acquisition and retention targets. Effective leader who motivates and inspires teams to deliver superior results. Specialties: Business strategy; structures and process, marketing strategy and planning; brand strategy and management; brand identity and architecture; integrated marketing communications; digital media (SEO, SEM, programmatic); social media; research and insights; data compliance, sponsorship and brand activation; agency management; stakeholder engagement; and public speaking. Nickie is a member of the Zenith Worldwide Operations Board, Zenith Australia Board and Publicis Media ANZ Board.
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