George Felix Email Address

Chief Marketing Officer

Yum Brands, Inc. is an American fast food corporation that supplies various brands of food and related services.

Currently Chief Marketing Officer of Tinder overseeing the global brand vision, strategy, and operations. Previously, was Chief Marketing Officer for Pizza Hut U.S. overseeing brand strategy, advertising, public relations, and media for the brand. Under his leadership, the brand defined a new North Star as the pizza lover’s pizza and introduced the “Newstalgia” advertising campaign featuring Craig Robinson that brought back iconic elements of Pizza Hut in a new and relevant way. The brand recorded 3 consecutive quarters of same store sales growth including Q4 2020 results which were the best for the brand in 10 years. Before moving to Pizza Hut, spent over 4 years on the KFC brand, most recently as Director of Marketing for KFC Global where he was responsible for the KFC Global brand communications strategy and positioning across KFC’s 130+ countries. Prior to that role, spent 3 years as Director of Brand Communications for KFC US leading all national TV and radio advertising, digital/social advertising, product packaging, in-restaurant point of purchase merchandising, and menuboard design. Named AdAge’s 2018 Brand Marketer of the Year and KFC’s “The Return of Colonel Sanders” named AdAge's Campaign of the Year. The brand grew behind the advertising campaign marking the return of Colonel Sanders, recording 4 consecutive years of same store sales growth and was awarded 4 Cannes Lions and 1 Effie. In 2016, was named to Advertising Age’s 2016 40 under 40 list identifying the bright young minds who are reinventing and reshaping marketing’s future, and KFC was named to Advertising Age’s 2016 Marketer A-List as one of the top 10 Marketers of the year. Prior to joining KFC, worked in brand management at Procter & Gamble for 6 years. In that time he worked on the Old Spice brand where he led advertising campaigns that won 10 Cannes Lions, 2 Effies, and the Emmy for Best Commercial. After his time on Old Spice, he led mobile marketing strategy and innovation for P&G.