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George Felix Email Address


Job Title

Chief Marketing Officer

Yum Brands

Yum Brands, Inc. is an American fast food corporation that supplies various brands of food and related services.


Currently Chief Marketing Officer of Tinder overseeing the global brand vision, strategy, and operations. Previously, was Chief Marketing Officer for Pizza Hut U.S. overseeing brand strategy, advertising, public relations, and media for the brand. Under his leadership, the brand defined a new North Star as the pizza lover’s pizza and introduced the “Newstalgia” advertising campaign featuring Craig Robinson that brought back iconic elements of Pizza Hut in a new and relevant way. The brand recorded 3 consecutive quarters of same store sales growth including Q4 2020 results which were the best for the brand in 10 years. Before moving to Pizza Hut, spent over 4 years on the KFC brand, most recently as Director of Marketing for KFC Global where he was responsible for the KFC Global brand communications strategy and positioning across KFC’s 130+ countries. Prior to that role, spent 3 years as Director of Brand Communications for KFC US leading all national TV and radio advertising, digital/social advertising, product packaging, in-restaurant point of purchase merchandising, and menuboard design. Named AdAge’s 2018 Brand Marketer of the Year and KFC’s “The Return of Colonel Sanders” named AdAge's Campaign of the Year. The brand grew behind the advertising campaign marking the return of Colonel Sanders, recording 4 consecutive years of same store sales growth and was awarded 4 Cannes Lions and 1 Effie. In 2016, was named to Advertising Age’s 2016 40 under 40 list identifying the bright young minds who are reinventing and reshaping marketing’s future, and KFC was named to Advertising Age’s 2016 Marketer A-List as one of the top 10 Marketers of the year. Prior to joining KFC, worked in brand management at Procter & Gamble for 6 years. In that time he worked on the Old Spice brand where he led advertising campaigns that won 10 Cannes Lions, 2 Effies, and the Emmy for Best Commercial. After his time on Old Spice, he led mobile marketing strategy and innovation for P&G.

Last University
Attended University of Notre Dame
Lives in Chapel Hill, North Carolina, United States.

Other people working at Yum Brands:

Bernard ChengChief Marketing Officer
Amy LearSenior Support Analyst, Pizza Hut, Inc
Christina PickardMeeting Leader and Location Coordinator
Marc VarnerCorporate Vice President and Global CISO
Aman LalChief People Officer-KFC
Chris CaldwellChief Information Officer
Claes PeterssonCulinary Executive
Candy ChanVice President Marketing
David GibbsNational Manager, New Concepts
Andrew ThompsonMarket Planning Analyst
Charmaine WongDirector and Head of Marketing, Pizza Hut DineIn
Srikant NayakCreative Technology Consultant
Chris CampbellGeneral Counsel
Kenneth MuenchCMO of Collider
Sherry McneilPresident and Chief Executive Officer
Tara GallVentas
Nick DawsonGeneral Manager, Taco Bell UK and Europe
Liz WilliamsTrainee Educator
David RouseDirector, Facilities Real Estate and Assets
Jason GrafSenior Director
Garland StraubTechnology Leader Focused On Information Technology Strategy, Enterprise Architecture, and Innovation
Kelly Liu KellyAccounting Associate
Tracy SkeansChief Transformation and People Officer
Patrick CotyDirector of Restaurant Technology
Michelle Wellsm*****@yum.com
Megan VerretVice President
Stacey SciricaHuman Resources- Talent Acquisition Partner, Retail and Restaurant Operations, Senior Recruiter

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