Stevenhoward Leibson Email Address

Independent Consultant

programmable logic solutions

Virtuoso B2B marketer focusing on content that hijacks the minds of customers and prospects. I help smart tech companies raise market awareness far above the noise using Magnetic Marketing and the Grand Unified Theory of Internet Marketing. Change agent. Brand Journalist Extraordinaire.LinkedIn connection requests welcome. Thinly disguised sales pitches get IDKs. ► Results-oriented marketing in electronics, semiconductors, and EDA. I drive executives, managers, and technologists to wild enthusiasm through social media, blogs, articles, video, White Papers, Webinars, books, keynote and conference presentations, in-booth trade show extravaganzas. Blogs for EDN, Tensilica, AgigA Tech, Intel, Denali Software, Cadence, Xilinx. ► Marketing Director, Corporate Strategic Planning at Xilinx, leading FPGA and semiconductor vendor. I write the Xilinx Xcell Daily blog (1000s of readers daily). Telling the Xilinx story with 100s of partners and 1000s of customers is a huge job.► Formerly Marketing Director at Cadence, Technology Evangelist at Tensilica, ► VP of Content for Reed-Elsevier/Microdesign Resources. Managed the world-famous Microprocessor Forum and Microprocessor Report. ► Editor in Chief of EDN Magazine. Founding Editor of Wind River's Embedded Developer’s Journal. ► Many years experience communicating and persuading various technical communities, covering a broad range of topics. ► Laser-focused on reaching managers and engineers in the elusive electronic design community through awareness, brand advocacy, and lead generation using the Internet, blogs, social media, online video, and trade shows.► Authored key textbooks about IP-based SOC design including “Designing SOCs with Configured Cores,” published in 2006 and “Engineering the Complex SOC,” published in 2004. ► A Historian, quoted multiple times in Chuck House's book "The HP Phenomenon."► Twice appeared on infomercial TV with Leonard Nimoy (Star Trek's Mr. Spock) as a technical expert.Specialties: Content marketing, lead generation, customer and prospect nuturing. Persuasive and magnetic marketing: written, verbal, video, and online. Social Media. Brand Journalism. Blogging. SEO/SEM. Employee mentoring and development. Electronics and computers (chips, systems, EDA, IP licensing, and software).