Yvonne Trella Email Address

Internal Communications Manager

At WithumSmith+Brown (Withum), our Manufacturing, Distribution & Logistics Group (MD&L) is committed to providing reliable, smart solutions for our clients. Composed of dedicated, experienced professionals, they have assisted hundreds of manufacturing, distribution and transportation clients with annual revenues ranging from under one million dollars to more than one billion dollars. With their continued commitment to industry-specific knowledge and quality service, it has become one of the Firm's largest growing specialization areas. With approximately 700 employees, we have the extensive resource to serve you better and help meet your business goals. We are ready to partner with you and bring a wide range of services to your company that will put you in a position of strength.

Internal Communications | Corporate Communications | Editor | Proofreader | Project Manager I am a successful communications professional with 15+ years of leadership experience in professional services firms (CPA firms/accountancy profession), in both regional and national firms, as well the pharmaceutical and healthcare industry. A highly experienced writer, editor and proofreader, I am focused on results in internal and external communications, public and media relations, lead generation, digital marketing, social media, event management, pitches, proposals, RFPs, brand strategy, advertising, design/print production, direct mail, strategic planning and tactical implementation with a passion for building effective relationships and creating positive change. Career accomplishments include: - contributing to over $2.5 million in new revenue generation - improving lead generation by 100% - increasing media coverage/press clips by 300% - planning award-winning events - reducing freelance writing fees Core competencies include: - B2B marketing communications - B2C marketing communications - strategic planning - project management skills - strategic communications - external communications - reputational risk - diversity, equity and inclusion communications - content marketing - brand strategy - communications strategy - digital marketing - social media management - graphic design management - integrated, multi-channel marketing campaigns - new SaaS product launches - event management - content planning, SEO - writing, editing - proofreading - media relations - public relations - international relations - lead generation & target development - prospect qualification - sales support, pitches and proposals - business development plans - website content management - marketing analytics - partnership marketing/sponsorships - internal communications - employee messaging - staff development, coaching, advising - budget development and management - interpersonal skills; written communication - professional services/accountancy profession experience - financial services - technology skills - website content management systems - intranet - online survey management tools - video direction/production oversight - sound judgment - communications advisor - M&A communications - reputation management strategies Great collaborator and multitasker with pleasant personality, positive attitude and sense of humor...staying focused on meeting goals and objectives. yvonnetrella@gmail.com