Chief Marketing Officer
At WithumSmith+Brown (Withum), our Manufacturing, Distribution & Logistics Group (MD&L) is committed to providing reliable, smart solutions for our clients. Composed of dedicated, experienced professionals, they have assisted hundreds of manufacturing, distribution and transportation clients with annual revenues ranging from under one million dollars to more than one billion dollars. With their continued commitment to industry-specific knowledge and quality service, it has become one of the Firm's largest growing specialization areas. With approximately 700 employees, we have the extensive resource to serve you better and help meet your business goals. We are ready to partner with you and bring a wide range of services to your company that will put you in a position of strength.
Having enjoyed a career in marketing and communications for longer than I'd care to admit, nothing is more satisfying to me than developing the right strategies through collaboration with driven, passionate professionals whose goals are to build brand awareness for themselves and their company; to drive new business; and to enhance the client experience. Consistent monitoring of data-driven ROI and current trends in the marketplace is paramount to this success. I enjoy sharing best practices and trainings on various topics related to marketing, having been published and quoted in numerous articles and publications. I have had the privilege of presenting for esteemed organizations and conferences such as Winning is Everything, HLB International and the Healthcare Financial Management Association. As the Chief Marketing Officer for WithumSmith+Brown, PC, a nationally recognized CPA firm with 850 team members in six states, I possess a proven track record for developing and implementing strategic plans and campaigns that achieve significant, measurable results and bottom line impact, leading a team of 20 marketing professionals who execute on these initiatives.Expertise and experience in strategy development and implementation for:Niche Development l Cohesive Advertising Campaigns (Digital and Traditional) | Branding | Content Marketing | Desktop and Mobile Website | Social Media | SEM/SEO | Digital Marketing | Data Analytics | Corporate Communications | Tradeshows/Events | Promotions | CRM | Direct Marketing
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