Lead Product Marketing Manager
Wingify is an information technology services company which provides A/B testing, website optimization, and behavioral targeting.
Solution-focused professional with 7 years of successful experience in the B2B SaaS ecosystem. Currently, working as a product marketer at Airmeet, where I operate at the intersection of sales, product, and marketing teams to: a) Strongly position our platform in competitive international markets b) Effectively improve product and customer engagement c) Creatively build up-sell and cross-sell opportunities to drive revenue growth d) Confidently plan and launch new products to market Previously, led two functions - customer marketing and co-marketing at VWO (Wingify), where I got the opportunity to shape both these functions from scratch. In customer marketing, we:- Built and executed playbooks on customer onboarding, training, retention, and resurrection to minimize the impact of churn on our monthly recurring revenue. Worked to define automated triggers to keep customers on a high engagement trajectory While leading the co-marketing team, we: Forged marketing partnerships with emerging SaaS businesses like HubSpot, AdRoll, GetResponse, etc. to build thought leadership and drive leads for our business. Scaled VWO's affiliate marketing program with end-to-end planning and strategy to boost our revenue through affiliates and referrals. Before moving to Wingify, I jumpstarted my marketing career at Mettl, where I acquired hands-on skills in SEO/SEM, conversion optimization, email, influencer, and event marketing. Key endeavors in my experience so far: - Shaped two marketing functions from scratch and scaled them to boost topline revenue. - Wrote customer engagement playbooks which optimized the entire customer lifecycle by 30% - Templatized go-to-market for new products drove their adoption. Some products/features saw a 6x increase in adoption rates for existing customers. - Led partnerships with brands like HubSpot, Adroll, CXL, etc., and acquired 10000+ leads/yr. • Built & scaled Mettl's thought leadership webinar & event series to host HR business leaders across industries. We built an engaged community of 7000+ HR professionals.