Todd Bellucci Email Address

Chief Marketing Officer

The premier rye whiskey company.

Proven leader with 15+ years marketing and sales experience building lifestyle brands with a focus on ROI. Experience includes: • Creation and management of marketing strategies, omni-channel marketing plans and channel development strategies for several in-market brands across multiple channels• Financial delivery, including P&L and budgets in excess of $20MM• Leading large teams across multiple disciplines including brand management, trade marketing, design, digital marketing, e-commerce, project management, experiential marketing, partnership marketing, production and direct retail • Developing and using insights to inform marketing strategy • Simultaneously managing various agency teams including creative, media, digital, social, design, experiential, production, and communications• Experiential marketing, including high impact events to drive deep consumer engagement and smaller scalable events used to drive awareness, trial and trade support• Developing and executing strategic marketing partnerships by leveraging assets to build brand awareness and trial, borrow equities, drive deep consumer engagement, and build sales/media channels• Developing and implementing improved marketing processes to drive efficiencies and collaboration• A passion for innovation and NPD, having brought to market several top performing new product lines• Leading strategic communications to build awareness, communicate core positioning, provide a level of credentialing, amplify company and brand values, and to steer influential conversations• Development of brands, brand positioning, brand guidelines & standards, strategic messaging and key visual ID’s• Building bridges, improving cross-department relationships and collaboration, inspiring others through passionate advocacy• Working across countries: adapting and expanding global programs for local implementation, reporting best practices to other markets, developing materials and programs for international use