Jamie Perkins Email Address

Director of Strategic Marketing and Communications

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My strong work ethic and love of fresh bread comes from spending most of my childhood in a bakery. As a child, I accompanied my parents to their store before dawn to watch and learn as my dad baked breads and pastries while my mom managed the front of house. My parents opened their first retail location when I was one year old, and along with other family members, the business grew to 18 bakery/cafés in the San Francisco Bay Area. Throughout high school and college I performed multiple jobs for my family’s business including selling bread and making sandwiches in the retail stores, delivering catering orders, accounts receivable, covering the order desk, and handling marketing projects. This experience gave me the knowledge and understanding to set out on my own path. I ultimately decided not to go into the family business but have been able to merge my love of food with a career in marketing.As a decision oriented marketing professional with 15 years experience developing strategy and implementing effective campaigns across multiple channels, I have excellent project management skills and an ability to develop communication plans that generate bottom-line results.My unique background includes agency and client side experience for publishing, retail, non-profit healthcare, automotive, food/wine/CPG, home/lifestyle, shopper marketing, finance, and high-tech accounts.Specialties include:•Program Management •Marketing Strategy •Media Planning •Strategic Communication •Event Planning and Tactical Execution •Creative Development •Research and Competitive Analysis •Consumer insights •Media Audience Measurement •Native Content Integration