Bob Buckborough Email Address
@westmarine.com
Senior Vice President, Digital
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Multi-brand executive successful in developing digital strategy and driving execution through a customer focused organization. I have deep experience in both operations and digital practice using marketing and content to engage with the customer journey. Most recently, I lead the digital and contact center teams at Guitar Center across multiple brands and audiences. As a senior leader my responsibilities include product team and UX management, digital marketing and communication, lifecycle marketing, website merchandising and operations, web analytics, contact centers, organizational design and retail operations.
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