Kristen Isham Email Address

Group Manager, Engagement Marketing

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Brand engagement specialist supporting the development, communication and implementation of the U.S. Strategic vision, goals and plans to achieve EBITDA and Sales goals. Contributes to the strategic and conceptual development of plans, programs and promotions with emphasis on digital elements. Ensures integration between online and offline touch points. • Oversees brands’ engagement online and offline to drive trust and loyalty. • Leads the planning, management, implementation and execution of website and email strategies and tactics for all brands. • Ensures the management, implementation and execution of digital and social media strategies and tactics for all brands. • Provides collaborative leadership and input to maximize current and future brand opportunities to drive incremental growth and meet revenue and EBITDA goals for the U.S. brand portfolio. • Collaborates on marketing strategies across the Americas (U.S., Canada and Latin America).