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Karen Meleta Email Address

abcdef@wakefern.com

Job Title

Vice President, Consumer and Corporate Communications

Company
Wakefern Food

Stores, commonly known as supermarkets, food stores, and grocery stores, primarily engaged in the retail sale of all sorts of canned foods and dry goods, such as tea, coffee, spices, sugar, and flour; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry.

Bio

Award-winning corporate communications executive and strategist with a strong foundation in media relations, social media marketing and public affairs. Trusted advisor to senior leadership and skilled crisis communications lead, having navigated highly visible consumer-facing issues. Broad expertise in customer experience marketing and building brand through earned media, social media strategies and development of compelling content. Corporate Communications: Develops company communication strategy, messaging and content, including crisis management, executive speech writing, consumer/public affairs, annual meeting creative and production. Public/Media Relations: Annually delivers more than eight billion media impressions while promoting new store openings, charitable giving, new-product introductions, marketing events and wellness initiatives. Purpose Strategy: Defines company and brand purpose, and develops strategic imperatives to align stakeholders on customer experience and to create a “customer-first” culture. Consumer Insights: Directs consumer research and methodology to garner insights that drive strategy and continuous improvement of store operations and customer experience. Marketing: Develops marketing and social media campaigns to promote cause-related initiatives, such as ShopRite’s hunger-fighting charitable fund – ShopRite Partners In Caring. Social Responsibility: Launched an enterprise-wide sustainability initiative that resulted in significant reductions in waste generation, energy and water use, while increasing recycling rates and associate engagement. Greatly raised the sustainability profile of the ShopRite brand. Business Development: Developed new-market entry strategy that included direct-to-consumer promotional campaign, media outreach, messaging and positioning strategy. Campaign resulted in most successful new store opening.

Last University
Rutgers University - Newark
Location
Is based in Edison.

Other people working at Wakefern Food:

Karen GozziVice President of Advertising
Karen Osheak*****@wakefern.com
Frank ManiconeManager Pharmacy Division
Gidon LandoZ and OS Systems Programmer
Villav*****@wakefern.com
David DuffyCategory Manager of Prepared Foods, Bakery, and Cheese
Kenneth BrahlAdjunct Instructor
Emanuele VitabileSales and Marketing Manager Grocery
John Sumasj*****@wakefern.com
Cheryl MacikDirector, Consumer Affairs
Nicole GasawayVice President and CHRO
Douglas WilleChief Financial Officer
Elisabeth LoebManager, Retail Communications and Purpose Initiatives
Evan PfisterInformation Technology and Services Professional
Stephan HenigVice President Corp Merchandising and Marketing
Mark VerderameSenior Business Relationship Manager Business Intelligence
Frank Amici Jr.f*****@wakefern.com
Natan TabakSenior Vice President Technology, Digital Innovation ,e Commerce and Wholesale

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