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Brian Cody Email Address

abcde@waddell.com

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Job Title

Senior Vice President, Head of Global Digital Marketing Macquarie Asset Management

Company
Waddell & Reed Financial

Your financial journey needs thoughtful planning. No matter where you've set your investment sights, we'll help you plan to reach your destination.

Bio

20 years of experience spanning web development, UX design, demand generation, and marketing operations disciplines 15 years of marketing experience at publicity traded financial services firms 12 years of leadership experience building and mentoring marketing teams Specialization in UX design and digital strategy and building enterprise level digital experiences; champion for new approaches in marketing using the latest technology (especially Augmented Reality!); industry awards for excellence in digital marketing and social media; background in web development, motion design and interaction design and user experience design. Experience / Skills: Content Marketing Strategy, Lead Generation, Marketing Automation, Agile Development, Agile Marketing, MarTech Strategy, Project Management, Team Management, Leadership/Mentoring, Executive Level Communication, Email Marketing, User Journey, Front-End Web Development, Information Architecture, Interaction Design, User Experience, Web Design, Motion Design, Augmented Reality Familiar Tools: Adobe Experience Manager, Adobe XD, Figma, SEMRush, Sitecore, Sharepoint, Teamwork, Pardot, Seismic, Drupal, SalesPage CRM, Adobe Marketing Cloud, Wordpress, Tableau, Adobe Creative Suite, Adobe Experience Manager, DoubleClick, Google Adwords, Reality Composer, Unity, my whiteboard!

Last University
Graduated from Iowa State University - College of Business
Location
Is based in De Soto.

Other people working at Waddell & Reed Financial:

Mike DaleyVice President, Corporate Controller
Chris RackersVice President Head of Global Human Resources
Ryan RodriguezInvestments and Insurance Processor II
Benjamin ClouseChief Financial Officer
Michael PenningtonVice President, Head of Institutional Client Service
Meredith Leonard SchuldtSenior Product Analyst
Nina Edgell**********@waddell.com
J. Diaz*****@waddell.com
Jr.***@waddell.com
Roger HoadleyVice President , Director of Communications
Gretchen CoxAssistant Vice President IVy Sales Operations
Mary StewartManager, Production Services
David Latlip IiiDirector, Marketing Project Manager
Rex ZuelHuman Capital Management Proccess and Technology Manager
Lori DorseyVice President, Director of Marketing
Brent BlossSVP-Finance and Treasurer
Cary KauffmanReal Estate Agent
Sara Kircher********@waddell.com

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