Justin Weag Email Address

Director, Digital Marketing

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Data driven marketing leader with 12+ years’ experience in digital transformation, performance marketing, and building successful teams. Proven results driven by a deep understanding of the customer, use of marketing technology, and an iterative test and learn approach. Experience managing large digital programs ($35MM+ budgets) in matrix organizations with multi-agency support. •Paid Search / SEO / Display / Social / Affiliate Expert •Large Scale Digital Budget Management •Detailed Planning / Forecasting / Measurement •Data Driven Decision Making / Analytics Expertise •Acquisition / Brand / Subscription Marketing •Digital Technology Expert (CDP, DMP, Attribution) •Goal & KPI Oriented (ROAS, EBITDA, LTV, CPA) •Segmentation & Personalization