Global E-Commerce and Digital Brand Marketing
Based at Cambridge University, the Naked Scientists are producers of professional science programmes and news articles that are shared internationally over radio, television and online. The weekly radio show features the cutting edge in scientific research from around the world, and is broadcast on the BBC, ABC Australia and as an international podcast.
Seasoned digital expert well versed in brand and e-commerce marketing strategy and execution. Global-minded leader with a successful record of delivering increased revenue, traffic, new customers, and brand growth through compelling, top to bottom funnel customer-centric content and concise go-to-market strategy. Excellent communication and presentation skills, entrepreneurial self-starter attitude, and hands on with day to day operations. Direct experience managing marketing budget with ROI and P/L responsibility. Diverse range of digital marketing experience and skills including: strategic planning and execution of marketing and go to market tactics against forecast goals with accountability/direct reporting to executive C-suite, paid, earned, and owned media strategy, email marketing, SEO and content marketing, social media, webcast events, 3rd party vendor and agency vetting and management, new customer acquisition, affiliate marketing, analytics and reporting, direct/in-home, experiential/tactical, athlete/influencer marketing, mobile strategy, and art direction/UX.
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